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TRENDS

Subliminal Marketing is Going Mainstream

As we’ve discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, an..

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Resilience Is the Decade's Main Business Str..

Most business executives have traditionally viewed business models as static constructs that work on a simple input-output method. And yet today, because of a variety of forces..

  • 563

Location-Based Technologies

When General Motors introduced OnStar in some of its Cadillac models in 1996, it was pioneering an industry known as location-based services ?or LBS. Because of the existence o..

  • 553

Business Coaching Evolves

Not long ago, only a few CEOs turned to business coaches to improve their own performance. Now many companies are hiring executive coaches to train hundreds of their executives..

  • 541

Domestic Robots Are Moving Forward

Modern medicine offers the possibility that we will all live longer and be healthier. But inevitably the last few years of most people’s lives will find them needing caretakin..

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