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TRENDS

Mass Affluence

Are Americans living beyond their means in pursuit of luxury ?or has luxury simply become affordable enough for people to enjoy without breaking their budgets?

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What's Old Is New - And It's Hotter Than Ever

There's no question that American consumers thirst for new products ?as the booming sales of camera phones and plasma TVs attest. But marketers are also noticing a growing dema..

  • 418

Where the Money Is

Boomers are becoming the wealthiest and healthiest generation of older people in the history of the world. As they have aged, they haven't stopped spending on themselves. Their..

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