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Change by Design

Change by Design

디자인적 사고의 힘

저자 Tim Brown 출판사 HarperBusiness

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design bel..

Building a StoryBrand

Building a StoryBrand

스토리 브랜드 구축

저자 Donald Miller 출판사 HarperCollins Leadership

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Never Lose a Customer Again

Never Lose a Customer Again

고객을 잃지 마라

저자 Joey Coleman 출판사 Portfolio

Joey's explanation of customer experience is genius. It completely reframed our business and led us to become the leader in our field. I don't just recommend Joey or his book - that's not a strong enough statement. If you don't implement these ideas in your business, you're going to lose to someone who does.

Lost And Founder

Lost And Founder

창업자의 비밀

저자 Rand Fishkin 출판사 Portfolio

Company of One: Why Staying Small Is the Next Big Thing fo..

Company of One: Why Staying Small Is the Next Big Thing fo..

하나의 기업

저자 PAUL JARVIS 출판사 Houghton Mifflin Harcourt

Growth has been hacked to simply mean “more”. More revenue, more customers, more employees, more products, more, more, more. That’s a tragically myopic view of growth. Paul Jarvis will help you open your eyes to a broader, wiser definition of growth. One of learning, one of betterment, one of contentment..

Dream Teams

Dream Teams

모두가 함께 일하는 드림팀

저자 Shane Snow 출판사 Portfolio

Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down--and why some break through.

It Does not Have to Be Crazy at Work

It Does not Have to Be Crazy at Work

효과적으로 일하는 회사

저자 Jason Fried 출판사 HarperBusiness

In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today.

The Best Team Wins

The Best Team Wins

최고의 팀이 이긴다

저자 Adrian Gostick 출판사 Simon & Schuster

The New York Times bestselling authors of The Carrot Principle and All In deliver a breakthrough, groundbreaking guide for building today’s most collaborative teams—so any organization can operate at peak performance.

Imagine It Forward

Imagine It Forward

상상의 힘

저자 Beth Comstock 출판사 Currency

The Age of Speed

The Age of Speed

속도를 아군으로 만들어라

저자 Vince Poscente 출판사 Bard Press

속도는 비즈니스에서 큰 기회를 만든다. 체이스(Chase)는 평균 ATM기의 처리시간을 42초에서 24초로 단축했다. 18초의 차이가 별것 아닌 것처럼 보여도 체이스가 “더욱 빠른 출금(Get $ Fstr)"이라는 테마로 수백만 달러의 광고를 지출할 만큼 그것은 엄청난 돈벌이가 됐다. 비슷한 사례로 게이코(Geico)가 있다. 이 회사는 보험 가..