줌인 해외원서 리포트


Human + Machine: Reimagining Work in the Age of AI

Human + Machine: Reimagining Work in the Age of AI new

인간 + 기계

저자 Paul R. Daugherty 외 출판사 Harvard Business Review Press

In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization - whether related to breakthrough innovation, everyday customer service, or personal productivity habits.

The Culture Code

The Culture Code new

문화 코드 - 성공하는 그룹의 비밀

저자 Daniel Coyle 출판사 Bantam

NEW YORK TIMES BESTSELLER - The author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow's leaders with the tools to build a cohesive, motivated culture.

Never Lose a Customer Again

Never Lose a Customer Again

고객을 잃지 마라

저자 Joey Coleman 출판사 Portfolio

Joey's explanation of customer experience is genius. It completely reframed our business and led us to become the leader in our field. I don't just recommend Joey or his book - that's not a strong enough statement. If you don't implement these ideas in your business, you're going to lose to someone who does.

Lost And Founder

Lost And Founder

창업자의 비밀

저자 Rand Fishkin 출판사 Portfolio

This Is Marketing

This Is Marketing

이것이 마케팅이다

저자 Seth Godin 출판사 Portfolio

마케팅, 영업, 광고에 대해 게임을 변화시키는 접근 방식! 수백만 명의 기업가, 마케팅 담당자, &#..

Company of One: Why Staying Small Is the Next Big Thing fo..

Company of One: Why Staying Small Is the Next Big Thing fo..

하나의 기업

저자 PAUL JARVIS 출판사 Houghton Mifflin Harcourt

Growth has been hacked to simply mean “more”. More revenue, more customers, more employees, more products, more, more, more. That’s a tragically myopic view of growth. Paul Jarvis will help you open your eyes to a broader, wiser definition of growth. One of learning, one of betterment, one of contentment..

Bubbles and Crashes

Bubbles and Crashes

거품과 충돌

저자 Brent Goldfarb 外 출판사 Stanford University Press

Strongly grounding their work in historical evidence, Goldfarb and Kirsch advance our understanding of how technological innovations sometimes do, and sometimes don't, lead to financial bubbles. They move the discussion of bubbles and crashes away from journalism and toward science. Investors and finance pr..

This Is Marketing

This Is Marketing

이것이 마케팅이다

저자 Seth Godin 출판사 Portfolio

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times

Life Is a Startup: What Founders Can Teach Us about Making..

Life Is a Startup: What Founders Can Teach Us about Making..

인생은 스타트업 기업: 창업자로부터 배우는 삶의 해법

저자 Noam Wasserman 출판사 Stanford Business Books

창업자에 대한 20년 간의 연구와 이 분야에 대한 베스트셀러 도서를 저술한, 그리고 이 분야에서 수천 명의 학생들을 가르치고 멘토링을 해오고 있는 저자 노암 와서먼(Noam Wasserman)이 우리의 일상 삶의 문제를 해결하는 데 도움이 될 수 있는 조언을 담은 책이다. 창업자와 우리의 일상 삶이 무슨 관계가 있을까? 저자는 ..

From the Ground Up

From the Ground Up

하워드 슐츠의 삶과 일

저자 Howard Schultz 출판사 Random House

“Howard Schultz’s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard’s commitment to both have helped him build one of the world’s most recognized brands. It will be exciting to see what he accomplishes next.” - B..